Meet the founder

Discover the story behind our brand and the passion that drives us forward

Anuradha Sehgal

Founder & Creative Director

For over two decades, footwear has been my pursuit of technical perfection and precision. My journey began in the elite ateliers of Spain, mastering the engineering that defines global quality. After serving as the India Head for a leading Spanish brand and manufacturing for international icons like Hush Puppies, Aldo, Reserved, and Galeries Lafayette, my expertise was forged in the most demanding standards of technical excellence.

Design is not just what it looks like and feels like. Design is how it works.